Running a business in the automotive industry comes with its fair share of challenges. One business who knows these challenges firsthand is Bildeler, a leading presence in Norway's car parts and services market with over 30 years of experience. 

Based in Lierskogen, Norway, Bildeler runs their operations from an office, warehouse, and physical store. With a team of 41 dedicated employees, most sales are conducted through their online platform, Bildeler.no. 

And their online presence is impressive! With 1,300 YouTube videos and 23,000 subscribers, their channel excels in guiding customers through DIY repairs, such as brake changes, and changing headlight bulbs. In 2023, they reported revenue of 255 million Kroner - up 20% from 2022.

Bildeler’s focus is on wear-and-tear car parts such as brakes, suspension, and service parts, strategically targeting common faults identified in EU inspections. Originally catering just B2C, Bildeler recently transitioned to also serving workshop companies and car repair businesses. This shift was supported by investments, including a large Autostore robot warehouse.

What sets Bildeler apart from their competitors is a unique search feature using the customer’s registration number.

After entering their registration number, customers are presented with the exact part or product they need based on their car!

The Challenge

While Bildeler saw plenty of demand from the B2B market, they were forced to manage credit assessments and billing internally. And while this process functioned, it was rife with complexity. These manual processes could lead to rejecting potential customers unnecessarily, or even selling to the “wrong” customers.

As Managing Director Frode Kittelsen says, “After waiting a few months, it became apparent that our B2B segment was experiencing significant growth. Operating as a lean organisation with minimal administrative staff and dedicated B2B sales personnel, we also recognised the need to streamline credit and billing administration processes.”

But why optimise these processes?

Offering net terms to B2B customers is inherently complex. Managing customer credit limits and verification, fraud assessments, and funding all need to be handled internally, causing a bottleneck in operations. The end result is a poor purchasing experience with high drop off and checkout abandonment rates.

The bottom line is this: The fewer people you can accept on net terms and the longer it takes, the more challenging it is to grow B2B sales.

The Solution

Fortunately for Bildeler, they found Two! Bildeler identified Two as an ideal solution to tackle their B2B challenges head-on, tailored specifically to mitigate the pain points of their buyers. By implementing Two's Guest Checkout solution, Bildeler was able to achieve a 96% acceptance rate!

Frode continues by saying “With Two's capabilities, the credit assessment and admin responsibilities were seamlessly transitioned. Leveraging the expertise of our skilled technical team, we developed APIs to easily integrate with Two's platform.”

The beating heart of Two’s B2B solution lies in our credit and fraud engine, making it possible for merchants to offer the highest net term credit limits on the market. A frictionless checkout experience and flexible credit options result in more frequent customer purchases, ultimately allowing Bildeler to boost those B2B sales sustainably!

Two - The highest net term credit limits for B2B

Selling B2B with Buy Now, Pay Later can be incredibly complex. But it doesn’t have to be. With Two, you can increase conversion rates and average order value while eliminating admin and offsetting credit risk. 

Whether you want to supercharge your B2B e-commerce checkout for guest purchases, optimise your trade account with frictionless onboarding, or offer B2B BNPL on all sales channels - Two is here to help.

Two’s payment technology enables businesses across all industries to offer purchasing on invoice, providing a frictionless checkout experience with instantly approved credit. Our revolutionary B2B solutions simplify the payment journey so businesses can access working capital and increase B2B sales while reducing time consuming operational work.