2024 B2B E-Commerce Trends: Navigating the Digital Shift

Published 12th January

2024 is set to be a year of significant digital transformation in B2B E-Commerce. The B2B selling landscape is no longer just a platform for transactions but a crucial element in defining customer relationships and operational efficiencies. By 2025, for example, most B2B transactions will be digital, according to Garner’s Future of Sales report.

Enterprise level businesses are also expected to begin investing in E-Commerce style capabilities and digital sales processes to meet evolving buyer expectations. For example, given that 73% of all professional B2B purchasing decisions are made by millennials, the increasing assumption is that B2B companies will offer the same seamless purchasing experience as B2C. Combine this with flexible payment options, a mobile first approach, and self-service B2B buying options, and you have a very different landscape for B2B selling.

In this article, we’ll provide you with 5 of the most prominent predictions and trends in B2B E-Commerce. Expand the sections below to learn more!

2024 B2B E-Commerce Trends

Embracing these trends is not merely about keeping up with the times; it's about leveraging the opportunities they present for growth, customer engagement, and operational efficiency.

To learn more about how Two can help you grow B2B sales, drastically reduce admin, and offset credit and fraud risk*, make sure to get in touch!

*Two may not provide the credit or fraud risk assessment depending on certain variables such as market or solution chosen.