In this day and age more and more business is moving online. We have seen it happen with the B2C market in the last 10 years, and now it is starting to happen with B2B as well. Here is how you can get in on the action.
Set up a site: the easiest way of setting up an ecommerce store is by using Woocommerce. It is the world’s largest e-commerce platform with around a third of all e-commerce sites worldwide using it. This has resulted in a cornucopia of plugins, support and extra features that can be found with a quick google search. It’s also free, which means that you don’t have to pay more as your store grows. Something you would have to do with competitors such as Shopify. Here is a beginners guide on WooCommerce to help get you started (YouTube Guide).
Design the site: WooCommerce offers many ways to design your site. Our favorite is using Elementor, which allows you to design your site without writing a single line of code. To get the best experience you should buy the pro version, but it is not that expensive. You’ll also need a theme for your site, this is a template upon which you build your site. Two of the more common ones are Porto and Astra. Personally we design all our sites with Astra. Here is a good guide on designing your site with Elementor Pro and Astra(YouTube Guide).
Get the right payment options: Unlike average customers your trade buyers don not all like to pay on card. To get the full value out of your b-commerce store you’ll need the right payment options. To provide the most complete checkout we recommend having both card payments and invoice payments available, this way you allow your customers to choose what suits them. Two’s buy now pay later payment solution for WooCommerce will fulfill your invoicing needs, as well as suit your business buyer’s wants. It allows you to offer your buyers instant credit terms on a 30 day invoice, directly in the checkout. For you as the merchant, the experience is nearly the same as with cards. You get paid the next day and don’t have to worry about credit risk. As for cards, I don’t think I need to tell you how those work.
See how two’s invoicing solution works here (YouTube demo) or hereTwo.inc
Tailor your site to the business buyers needs: Trading with business can be quite different to trading with consumers. In many cases some businesses get a better price than others and you need to be able to offer these customers those better prices. With the plugin Woo Discount Rules PRO 2.0, you can give discounts based on factors like user-type, email domain, previous purchase value and more. This allows you to reward your loyal customers while making both your own and their lives easier by taking business online. Read more about the plugin here (YouTube Guide).
Extend offers from your store: While selling B2B, how many times have you heard the phrase, “Give me an offer”. If you use the plugin Phone order for WooCommerce you can do just that, while keeping everything nice and tidy within you ecom store. This plugin allows you to generate an offer and send an email with the offer link to your customer. They can then verify the purchase directly in your store, using either Two’s payment option or just by paying for it with card. See how you can install and start making offers online here (YouTube demo).
So that’s it. It is that easy to get up and running with you online B2B store. Don’t believe us? In a post coming soon, we’ll tell you how we helped Loyds Industry move their B2B sales online and into WooCommerce in only about two weeks of development time.
Want to see how Two can help you increase your B2B e-commerce sales? Book a 30 minute demo with us today!✌️