In this day and age more and more business is moving online. We've seen it happen with the B2C market in the last 10 years, but now it's starting to happen with B2B as well. Here's how you can get in on the action.
Set up a site: The easiest way of setting up an online store is by using Woocommerce. It's the world’s largest e-commerce platform with around a third of e-commerce sites using it.
This has resulted in a cornucopia of plugins, support, and extra features that can be found with a quick Google search. It’s also free, which means you don’t have to pay more as your store grows. Something you would have to do with competitors such as Shopify. Here's a beginner's guide on WooCommerce to help you get started.
Design the site: WooCommerce offers many ways to design your site. Our favorite is Elementor, which allows you to design your site without writing a single line of code. To get the best experience you should buy the pro version (it's not that expensive). You’ll also need a theme for your site, this is a template upon which you build your site. Two of the more common ones are Porto and Astra. Personally we design all our sites with Astra. Here's a good guide on designing your site with Elementor Pro and Astra.
Get the right payment options: Unlike average customers, your trade buyers don't all like to pay on card. To get the full value out of your b-commerce store, you’ll need the right payment options. And to provide the most complete checkout, we recommend having both card and invoice payments available. This way, you allow your customers to choose what suits them.
Two’s buy now pay later payment solution for WooCommerce will fulfil your invoicing needs, as well as suit your business buyer’s wants. It allows you to offer your buyers instant credit terms on a 30 day invoice, directly in the checkout. For you as the merchant, the experience is nearly the same as with cards. You get paid the next day and don’t have to worry about credit risk. As for cards, I don’t think I need to tell you how those work. See how Two’s invoicing solution works here or here.
Tailor your site to the business buyers needs: Trading with business can be quite different to trading with consumers. In many cases some businesses get a better price than others and you need to be able to offer these customers those better prices. With the plugin Woo Discount Rules PRO 2.0, you can give discounts based on factors like user-type, email domain, previous purchase value and more. This allows you to reward your loyal customers while making both your own and their lives easier by taking business online. Learn more about the plugin here.
Extend offers from your store: While selling B2B, how many times have you heard the phrase, “give me an offer”? If you use the plugin Phone order for WooCommerce you can do just that, while keeping everything nice and tidy within you e-commerce store. This plugin allows you to generate an offer and send an email with the offer link to your customer. They can then verify the purchase directly in your store, using either Two’s payment option or just by paying for it with card. See how you can install and start making offers online here.
So that’s it. It's that easy to get up and running with your online B2B store.
Want to see how Two can help you increase your B2B e-commerce sales? Book a 30 minute demo with us today!✌️